Cheerios - More Babies, Please

Edited at Fallon for Cheerios.  Originally airing during the 2016 Emmy's, this spot went on quite a journey from conception to birth.

We originally created it as a new business pitch to Cheerios with Kanye on the soundtrack and a different roster of babies (check out the original pitch video here).  However, they liked it so much, the fine folks at Cheerios decided to make it a full spot.

So, after sifting through thousands of baby videos online, forever ruining my recommended video lists, and getting legally rejected by many cereal-averse parents, we landed on the "More Babies, Please" spot that lives in the world today.  They grow up so fast!

Featured on Ad Age's Creativity Online.